Alpharus Health CMO Julie Newman reveals how a nearly 60-year-old substance use disorder provider rebranded without losing the trust that took decades to build. Her formula — proof plus humanity — may reshape how B2B marketers approach brand transitions in high-stakes categories.
The ANA asks you to accept cookies for performance, social media and advertising purposes. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. To amend your preferences you can visit "Cookie Settings" at the bottom of the website. To get more information about these cookies and the processing of your personal data, check our Privacy and Cookie Policy. Do you accept these cookies and the processing of personal data involved?
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | A Legacy Brand, Reimagined for the Member: An In-House Team's Journey | 5 | 7 | 25-06-2026 |
| 2 | Marketing's AI Era Is Creating a New Kind of CMO | 0 | 8.48 | 25-09-2026 |
| 3 | Cox Communications Rebuilt Its Operating Model to Earn Trust in an AI-Mediated World | 0 | 8.36 | 04-08-2026 |
| 4 | How Carhartt Turned Disaster Recovery into a Workforce Marketing Platform | 0 | 13.24 | 23-09-2026 |
| 5 | JLL: JLL Elevated Brand to a Board-Endorsed Strategic Pillar in B2B Growth | 0 | 15.37 | 29-07-2026 |
| 6 | When a Brand Retires Its Best Asset | 0 | 6.49 | 28-07-2026 |
| 7 | SAS Rebuilt Its B2B Playbook for AI Discoverability and Buyer Group Engagement | 0 | 9.62 | 28-07-2026 |
| 8 | This Water Brand Turned Mental Wellbeing into Category Leadership | 0 | 12.26 | 04-08-2026 |
| 9 | How Taylor Morrison's CMO Revived the Brand by Bringing Everything In-House | 5 | 7 | 25-06-2026 |
| 10 | Сабина Каспарова, «Рексофт»: «Ребрендинги просто так не происходят» | 0 | 5 | 15-05-2026 |