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Alpharus Health Carried Proof and Humanity Forward in Its Brand Transformation

Дата публикации: 23-09-2026 04:00:00

Alpharus Health CMO Julie Newman reveals how a nearly 60-year-old substance use disorder provider rebranded without losing the trust that took decades to build. Her formula — proof plus humanity — may reshape how B2B marketers approach brand transitions in high-stakes categories.

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