Marketing's AI Era Is Creating a New Kind of CMO

Дата публикации: 25-09-2026 04:00:00

Mounting pressure to adopt artificial intelligence (AI) while cutting costs and driving growth may be pulling CMOs away from their core mandate: building brands that create lasting business value. How marketing leaders structure their teams, measure outcomes, and align with finance could determine whether AI becomes a strategic advantage or just another distraction.

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