How Carhartt Turned Disaster Recovery into a Workforce Marketing Platform

Дата публикации: 23-09-2026 04:00:00

Carhartt's "The Next Responders" campaign reframes skilled trades as mission-driven careers by spotlighting real workers rebuilding communities after Hurricane Helene. The effort, developed with agency Mower, could offer a replicable model for brands facing business-critical labor gaps.

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