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A Legacy Brand, Reimagined for the Member: An In-House Team's Journey
Дата публикации: 25-06-2026 04:00:00

A 93-year-old health insurer confronts uncomfortable truths to rebuild its brand around the individual member. The Blue Cross and Blue Shield of North Carolina approach to accessibility, skepticism, and in-house partnership may reshape how legacy brands modernize.

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Learn how Blue Cross and Blue Shield of North Carolina confronted uncomfortable truths and rethought how in-house and external creative teams work together

June 25, 2026    

A 93-year-old health insurer confronts uncomfortable truths to rebuild its brand around the individual member. The Blue Cross and Blue Shield of North Carolina approach to accessibility, skepticism, and in-house partnership may reshape how legacy brands modernize.

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