During the ANA 1-Day Conference "Brand Building in the Age of AI: How the World's Most Recognized Brands Are Winning the Invisible Shelf," Imri Marcus explained why brands must treat AI as an integrated marketing channel rather than a search optimization problem. The session covered AI discovery, advertising, commerce, organizational maturity, and Kimberly-Clark's cross-functional approach to improving AI visibility.
During the ANA 1-Day Conference "Brand Building in the Age of AI: How the World's Most Recognized Brands Are Winning the Invisible Shelf," Imri Marcus explained why brands must treat AI as an integrated marketing channel rather than a search optimization problem. The session covered AI discovery, advertising, commerce, organizational maturity, and Kimberly-Clark's cross-functional approach to improving AI visibility.
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