Kimberly-Clark's Jeff Long and Brandlight.ai's Imri Marcus reveal how AI-generated answers are collapsing the purchase funnel into a single exchange. Their session at the 2026 ANA Brand Masters Conference shows why brand discovery may require a new operating model — not just an SEO update.
July 29, 2026
Kimberly-Clark's Jeff Long and Brandlight.ai's Imri Marcus reveal how AI-generated answers are collapsing the purchase funnel into a single exchange. Their session at the 2026 ANA Brand Masters Conference shows why brand discovery may require a new operating model — not just an SEO update.
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