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Today (Tuesday, October 13) at 9 am ET, Apple launched a new crop of products as part of its Welcome Home launch. While we didn’t get a proper keynote presentation to announce the new stuff, there is a lot to see, with no fewer than three new products and a whole bunch of new features and accessories. Follow along with us!
Apple Welcome Home Launch Live Blog6 hours ago, By David PriceAre more announcements on the way?
The last time we did an Apple experience (not event!) was for the launch of the MacBook Neo in March. But the interesting thing then was the way Apple spread the announcements across three days: iPad Air and iPhone 17e on Monday, MacBooks Air and Pro on Tuesday, and finally the MacBook Neo on Wednesday.
I’m sorry to tell you this but it’s very unlikely that Apple has something similar planned for this week. Today’s raft of home products are almost certainly all we’re getting until later in the month (most likely the 27th), when we’re expecting the M6 MacBook Pro, the M6 iMac, a new touchscreen MacBook, and the next iPad mini. That might be split across multiple days. But the Welcome Home announcements are probably more of a one-day type of thing.
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6 hours ago, By David PriceYou can't say squarer than that
It always takes a while to get used to the design of a completely new Apple product. But right now I feel like the HomeView looks weird. And I think it’s because it’s square… or a squircle, technically, because of the rounded corners.
Everyone knows that the squircle was Steve Jobs’ favorite shape, which is why it crops up so much in Apple software design. But it crops up less often in the company’s hardware design, and almost never in the screen. Until now it was just the Apple Watch, which is why Wired described the HomeView as a “giant Apple Watch for the home.”
Screens are expected to be rectangular. That’s why the iPhone Duo looks the way it does. Again, we get used to these things, but at one stage the Duo was called “weird,” “so strange,” and “a little shorty!” It needed to be stubbier than most smartphones so that, when it was unfolded, its screen would be rectangular rather than square.
Apple could very easily have given the HomeView a rectangular screen, so we have to believe the company thinks square is best in this specific use case. You’re not going to be watching movies or TV shows, or playing games. You’re not going to be reading eBooks or lengthy online articles. The screen is just there to let you view your home tech and control it with a few taps, chat to people using FaceTime, and look up the odd recipe. It’s a screen that plays far less of a role than that of an iPhone or a Mac. It really is more like the screen on an Apple Watch.
Big chunky buttons and an analogue dial. It’s basically a smartwatch.Apple
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7 hours ago, By David PriceWhy are the two HomeViews the same price?
Here’s another head-scratcher. The HomeView comes in two versions. One is just the display, and hangs on the wall. But the other includes not just the display, but also a connected base unit with additional speakers inside: a down-firing woofer, and two force-cancelling passive radiators. It feels like the second one should cost a bit more, right? Well, it doesn’t. They’re both $299/£299.
What’s more, the wall-mounted version is likely to cost you more once you factor in the cost of actually, well, mounting it on the wall. Apple sells three mounts on its website, and these range from $59.95/£54.95 for the Power Mount USB‑C Wall Connector all the way up to $129.95/£119.95 for the Power Mount PoE Wired. (That second one won’t go on sale until 2027, mind you.) And if you pick the cheapest mount, you’ll also need a power adapter, which Apple will happily sell you for $39/£39.
That’s aside from installation; Apple says there are “options for self-installation or professional installation,” but it isn’t clear if the latter is included in the deal. Based on the upsell for mounting accessories, one suspects not.
All in all, it feels like the tabletop version of HomeView is delivering quite a bit more for quite a bit less.
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7 hours ago, By David PriceCan you mix HomePod generations?
I’m enormously excited about the new HomePod mini, because the only thing I didn’t like about the original HomePod mini was Siri. A nearly identical HomePod mini with the addition of Siri AI? Now you’re talking!
So here’s the big question. Can you connect a HomePod mini 2 with an original HomePod mini? I already own four of the originals and don’t want to replace them all, but integrating a single new model into the system is very appealing. Assuming it works.
Based on the way things worked in the past with the two generations of full-size HomePod, my expectation would be that you can connect them on the same AirPlay network (in separate rooms of the same house, for example), but you can’t connect them as a stereo pair in the same room. But those devices didn’t have the complication of an entirely new controlling AI. If all the devices were on a single network, would they all get the benefit of Siri AI, or would it only kick in if you were talking specifically to the newer unit?
I’ve emailed Apple to ask how this would work (if it would work at all), and I’ll share the company’s answer if and when one arrives. I suspect that a lot of fans’ buying decision will hinge on whether or not the new HomePod mini is backwards compatible.
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7 hours ago, By Michael SimonChip confusion
Apple has announced that the 2nd-gen Apple TV 4K will be able to run Siri AI. That device has an A12 chip, the oldest to support any Apple Intelligence features. That chip was previously used in a variety of devices cut off from Apple’s AI features: iPhone XS and XS Max, iPhone XR, iPad Air (3rd gen), iPad Mini (5th gen), iPad (8th gen), as well as the 2nd-gen Apple TV 4K. So why can’t those devices access Siri AI or Apple Intelligence? Will Siri AI be super-slow on the 2nd-gen Apple TV? I have lots of questions.
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8 hours ago, By Michael SimonWhere's the wire?
If you watch Apple’s HomeView introduction video, you’ll see small hub in the center of a kitchen island. Don’t be fooled—it very much needs a plug and unless you have a hole in the center of your island leading to a power strip, you won’t be able to put it there.
Apple
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8 hours ago, By Michael SimonThe Apple Home Collection is fairly affordable
Apple’s smart home push isn’t just about its own hardware. It’s also partnered with LG, Schneider, and ADT on an array of accessories, including doorbells, cameras, thermostats, and locks. While they aren’t cheap, they’re also not outrageous compared to similar competitors:
LG Video Doorbell (Wired): $249.95
LG Floodlight Cam: $399.95
LG Outdoor Cam (Plug-In): $299.95
LG Indoor Cam (Plug-In): $199.95
LG Smart Deadbolt Lock: $349.95
Schneider Home Smart Thermostat: $199.95
LG Smart Thermostat: $199.95
For comparison, a Ring Doorbell starts at $199, a Yale smart lock is $299, and an ecobee thermostat is $199. You’ll generally be paying for the Apple Collection, but not terrribly so.
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8 hours ago, By Michael SimonThat's a lot of speaker holes
HomeView looks pretty neat—I ordered one—but i’m not sure how I feel about all those speaker holes. There are 13 rows of holes around the base of the device and then more underneath the frame of the display. It takes a bit of the elegance away from the device and looks a little cheap. But I’ll wait until I see it in person.
Apple
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9 hours ago, By Michael SimonSiri AI is coming to older Apple TVs
Here’s a surprise: Siri AI isn’t exclusive to the new Apple TV. You’ll also be able to get it on the 2nd- and 3rd-gen models. That’s great news for anyone who doesn’t want to spend a small fortune on a new model.
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8 hours ago, By Michael SimonApple TV costs more than ever
We’re used to Apple’s TV box being more expensive than its rivals, but the new $299 starting price puts it in a whole new bracket. Apple increased the price by another $50 following its hefty price hike in June, and you’ll need to spend nearly three times more to get one than just a couple years ago:
2022: $149
2021: $199
2017:$199
2015: $199
2012: $99
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9 hours ago, By Michael SimonHomePod mini 2 now starts at $149
The HomePod mini 2 has a new chip, Siri AI, and a fresh palette of colors. But it now costs $149, 50 percent more than it did when it launched six years ago.
Apple
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9 hours ago, By Michael SimonApple TV gets a new chip and another price hike
We’ve been waiting years for a new Apple TV 4K and it’s finally here, with an A19 chip, 128GB of storage, Gigabit Ethernet, and hands-free Siri AI. But it’ll cost you $299 now,
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9 hours ago, By Michael SimonMeet HomeView!
As heavily rumored, Apple’s HomeView is here. It looks a little like a stubby iMac G4, with a metallic base and short arm for pivoting. There’s also a wall-mounted version. It has a 7-inch display that looks like a large Apple Watch and comes in four colors: Silver, Starlight, Rose Pink, Space Gray. The price? Just $299.
There’s something slightly “uncanny valley” about that hand. Sorry, hand model, if you’re reading this. Apple
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9 hours ago, By Michael SimonEarly look at HomeView
It seems as thouigh Wired has gotten early access to Apple’s new HomeView and either jumped the embargo or were given exclusive rights to publish ahead of the annoucnement. At any rate, you can see and read about the new device here.
This is reportedly what Apple’s HomeView will look like.Apple/Wired
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9 hours ago, By Michael SimonTick, tick, tick
In just 15 minutes, Apple will finally show off its smart home hub that has been rumored for years. What will it look like? What will it do? How will it work? We’ll know in just 15 minutes!
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9 hours ago, By Michael SimonApple TV 4K wins the poll
Our highly unscientific poll of Macworld and Apple fans on X and Threads yielded interesting results: It was close, but by a small margin, responders were more interested to learn about the 4th-gen Apple TV 4K than anything else expected to arrive today. The HomePod mini, which hasn’t been updated since its 2020 debut, barely got 10 percent of the vote.
Foundry
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10 hours ago, By Michael SimonLess than an hour to go!
In just about 50 minutes, Apple will showcase it’s latest products for your home. It’s notable that the Apple Store hasn’t been taken offline, which is usally a sign that there will be something new to buy.
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10 hours ago, By David PriceAn early start
Some of you, particularly those of you based in the U.S., may be wondering why today’s launch is scheduled to start so early. (If you’re wondering how I’ve been manning the live blog for so long, by the way, rest assured that I’m in London and got up at the usual time today. This is fine.) The usual policy is for full events to start at 10 am Pacific Time, but the “Welcome Home” announcements will begin at 9 am Eastern Time, a full four hours earlier. What gives?
Well, first of all let’s be clear that those start times haven’t always been completely rigid. The “Let Loose” event in May 2024 started at 7 am PT, almost as early as this one; by contrast the “Scary Fast” event in October 2023 began at 5 pm PT and was a nighttime event. And way back in 2002, the Macworld Expo took place in New York at 9 am Eastern. Apple is happy enough to be flexible when it’s convenient.
But the main thing to remember is that this isn’t a full event. It’s an “experience,” the next level down from a full live-streamed event but one level up from a simple website update. The last one of those was the launch of the MacBook Neo in March, and that also happened at 9 am. This is standard practice for these kinds of launch.
Maybe Apple likes to keep us on our toes; maybe it wants to get the news out before the New York Stock Exchange opens at 9.30 am ET (that’s my colleague Karen’s theory). Maybe John Ternus is just a naturally early bird. Whatever the reason, this means we have even longer to talk about the new products, and you have even longer to enjoy our post-announcement analysis here on the live blog.
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11 hours ago, By David PriceThreading the needle
Apple fans love poring over the company’s event invitations, examining the tagline and artwork for clues to the upcoming announcements. Invites and pre-event marketing materials for the iPhone 17 launch event last year, for instance, contained hints about the device’s design, colors, and thermal cooling system. “Awe Dropping” indeed.
Compare that to the invites for today’s announcements and it’s hard not to feel a little disappointed. “Welcome Home” for an event focused on smart-home tech is about as unambiguous and straightforward as it’s possible for a tagline to be. The embroidered Apple logo probably doesn’t give away anything about the design or colors of the new products, which are more likely to be shiny aluminum than rustic cotton and wool; those are just the traditional Apple colors, in a new form.
And what of the embroidery itself? Is Apple making a comment about the old-fashioned craftsmanship involved in developing its products? Is it consciously creating a serene, homely atmosphere to play down the cold anonymity (not to mention the privacy concerns) of modern smart-home tech? Possibly.
But here’s another possibility: it might be a reference to Thread, a low-power networking protocol used for the smart home and the internet of things. (Thread is closely associated with Matter, a standard designed to ensure compatibility between different companies’ smart-home products. My colleague Jason has written a primer on the two technologies.) Apple joined the Thread Group way back in 2018 and supports the standard across its product range, including the HomePod mini and Apple TV… and presumably the HomeView as well.
Product Thread.Apple
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12 hours ago, By David PriceDon't sleep on the HomePod mini
Today’s flagship launch will be the HomeView (or whatever Apple decides to call its home hub), for obvious reasons: it has the interest of a completely new product line, and the importance of the central hub from which all the smart-home products are controlled. But don’t sleep on the expected update to the HomePod mini, which is both interesting and important in its own right.
The HomePods are excellent speakers, but very bad smart speakers, and that comes down to the shortcomings of Siri. On other devices, such as the iPhone and Apple Watch, Siri’s failings are an annoyance, but not a dealbreaker; you can control those devices through other means. But the HomePod relies on voice control to a greater extent than any other Apple product. And when Siri misunderstands your request to play a particular song time and time again, there’s not much you can do except swear and suppress the urge to throw the HomePod out the window.
Apple wants to put Siri’s bad old days behind it, thanks to the long-awaited arrival of Siri AI and its greater capabilities. But existing HomePod models can’t be updated to run Siri AI. Which is why a new version of the HomePod mini which has a processor capable of running Siri AI, even if it offers virtually nothing else (other than new colors), will be a timely and crucial launch. Welcome, HomePod.
Mahmoud Itani / Foundry
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15 hours ago, By David PriceToday's the day!
Welcome back to Macworld’s Welcome Home live blog. Today’s the day for Apple’s second attempt to crack the smart home.
Apple is scheduled to make its announcements at 9 am ET, which translates to 6 am (ouch!) on the West Coast, or 2 pm if you’re reading from the U.K. If you’re in Australia the news should break at 9 pm (Perth), 11.30 pm (Adelaide), or midnight (Melbourne). Australian time zones are confusing.
Until then we’ll be posting all the Apple news, leaks, and speculation as it breaks. And once Apple has unveiled its new products, stick with us for expert analysis of what this means for you. It’s going to be a big day, and hopefully a fun one.
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22 hours ago, By Michael SimonTake our poll!
While we wait to see what Apple’s new smart home hub will will look like, let us know what you’re most excited to see tomorrow morning with our poll on either X or Threads.
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1 day ago, By Michael SimonWhat's old is new again
According to two Mark Gurman, Apple will release the HomeView smart hub in four classic metallic colors: Space Gray, Starlight, Silver, and pink, which sounds a lot like the iPhone 6 lineup, which came in Space Gray, Gold, Silver, and Rose Gold. I don’t know about you, but i miss the days of gorgeous metallic colors and can’t wait to see what the HomeView looks like.
Apple
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1 day ago, By Michael SimonApple TV and HomePod mini preorders this week
In a follow-up video to his PowerOn newsletter, Bloomberg’s Mark Gurman reports that Apple TV 4K and HomePod mini preorders should begin this week. That likely means preorders will begin on Tuesday or Wednesday, leaving Friday at 8 am ET for iPhone Duo.
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1 day ago, By Michael SimonAre Apple events old news?
After Tuesday’s launch, Apple is expected to announce another round of new products in late October, including a brand-new, never-thought-we’d-ever-see-it touchscreen MacBook Pro. Surely Apple has to hold an event for this, right? Not so, according to the latest rumors. Apple will reportedly announce the new touchscreen Mac, along with the M6 iMac and MacBook, and refreshed iPad mini, via another website launch and accompanying hands-on experience for members of the media.
It’s no coincidence that this is the third such “Experience” this year. All three could have been events with dramatic reveals of three impressive new products: MacBook Neo, HomeView smart hub, and the touchscreen MacBook. In fact, the last time Apple held an event other than WWDC or to announce a new iPhone was the Let Loose event in May 2024 when the M4 iPad Pro arrived. Is the age of the Apple event over? It very well could be.
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1 day ago, By David PriceIs Apple serious about the smart home?
Our latest Apple Breakfast column considers this week’s announcements and examines what Apple needs to do to convince customers it takes the smart home seriously. Until now, the Home ecosystem has been a loose coalition. Because the accessories are made by third parties, they don’t have a strong unified look or a consistent level of polish. What’s needed is for Apple to take control.
An important element of tomorrow’s launch will be the products that aren’t made by Apple: the accessories by LG, Schneider, and potentially other companies which have been prepared with this event in mind, and with Apple’s (hopefully close) involvement. These products won’t, we understand, carry the Apple brand. But they must embody the Apple ethos.
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2 days ago, By Michael SimonWelcome Home: Live Blog
Welcome to the Welcome Home live blog! Stay tuned for updates throughout the day leading up to Tuesday’s announcement. Keep this page open in a Safari tab and you’ll know all about what’s new as soon as it arrives.
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Welcome Home: How to tune in
Since this isn’t a special event, but rather an “Experience” for members of the media, Apple isn’t streaming a keynote on its site or YouTube channel. However, you can check out all of the new stuff right here as it’s announced, as well as on Apple.com and Apple Newsroom.
Welcome Home: What we expect
As the Welcome Home tagline suggests, today’s announcements will all be related to Apple’s smart home. While two of the products are expected to be relatively minor updates, they will all be part of a significant push into becoming a major player in the smart-home market, with Siri AI at the forefront. Here’s what’s coming:
Apple TV 4K: It’s been four years since the 3rd-gen Apple TV 4K arrived, and Apple is finally ready to release a new model. It’s expected to have a faster chip with Apple Intelligence support.
HomePod mini: Apple’s smaller HomePod hasn’t received an update since its 2020 debut, so to say the 2nd-gen model is overdue is an understatement. However, it’s not expected to get much more than a new chip and a new array of colors.
Smart home hub: Today’s big announcement will be the debut of Apple’s long-rumored smart-home hub. There will reportedly be two versions—one that sits on a table and another that hangs on a wall—and it will run a new interface powered by Siri AI.
A new HomePod mini and Apple TV 4K should arrive on Tuesday.Foundry
Welcome Home: Latest news and updates
There’s been a flurry of last-minute rumors about Apple’s slate of announcements, mostly from a report by Mark Gurman at Bloomberg. Here are the latest news and rumors:
Apple TV 4K: The update to Apple’s set-top box is expected to have an A19 chip with 8GB of RAM. That’s double the RAM and a big step up from the current model’s A15 Bionic processor.
HomePod mini: Like the Apple TV 4K, the 2nd-gen HomePod mini is expected to sport an S10 processor, which is actually only two versions ahead. However, it will be powerful enough to support Apple Intelligence and Siri AI.
HomeView: Apple’s smart home display will reportedly be named HomeView, which, according to Mark Gurman, “reflects how the device is meant to be used: as a display that people look at and control primarily with their voice.”
Delayed launch: Gurman reports that while the Apple TV and HomePod mini will likely ship this month, the smart hub isn’t due to arrive until mid-November, “about a month after its unveiling.”
Focus on hardware: Gurman reports that Apple’s HomeView hub will support “a limited selection of Apple applications” and won’t have an app store for third-party developers. Instead, Apple will reportedly rely on “an array of third-party accessories that connect to the HomeView and can be controlled through Siri, the Home app and other Apple devices.”
ADT partnership: MacRumors connects some dots to infer that Apple and ADT may enter into a partnership to promote Apple’s smart-home efforts. According to a job posting and conversations with people at the company, ADT has been training its employees on iPhones and has begun requiring NDAs for some training. ADT previously partnered with Google to monitor systems using Nest Hubs and Google Assistant.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Welcome Home: 4 big Apple announcements coming next week | 0 | 13.35 | 09-10-2026 |
| 2 | 4 big announcements coming at Apple’s Welcome Home event | 0 | 14.66 | 08-10-2026 |
| 3 | Pre-ordered the new Apple TV 4K? Here are 5 reasons you should cancel ASAP | 0 | 14.4 | 13-10-2026 |
| 4 | HomeView first look: Apple’s adorable new smart hub oozes personality | 0 | 9.5 | 13-10-2026 |
| 5 | Apple’s ‘completely personal’ HomeView smart-home hub is built for sharing | 0 | 16 | 13-10-2026 |
| 6 | Apple sets NYC ‘experience’ next week to showcase new smart home devices | 0 | 12.14 | 08-10-2026 |
| 7 | Touchscreen MacBook is set to launch on October 27 | 0 | 12.88 | 08-10-2026 |
| 8 | Apple Home Collection is an expensive way to build your smart home | 0 | 11.2 | 13-10-2026 |
| 9 | Apple will reportedly hold not one but two sets of product launches this month | 0 | 13.35 | 06-10-2026 |
| 10 | The new HomePod mini 2 is a bigger upgrade than it looks | 0 | 13.36 | 13-10-2026 |