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Best Prime Day Apple deals: Save on iPad, AirPods, Macs & Apple Watch

Дата публикации: 07-10-2026 10:54:29

Macworld



Best Apple Prime Day deals October 2026
Pick up a great deal on the Apple kit you want. These are the best deals we’ve seen so far.
Top U.S. Apple deals
AirPods Pro 3: $179 ($70 off, MSRP $249)
AirPods Max 2: $429 ($120 off, MSRP $549)
MacBook Neo (512GB): $790 ($9 off, MSRP $799)
13-inch M5 MacBook Air (512GB/16GB): $1,099 ($200 off, MSRP $1,299)
15-inch M5 MacBook Air (512GB/16GB): $1,299 ($200 off, MSRP $1,499)
16-inch M5 Pro MacBook Pro (2TB/24GB): $2,749 ($250 off, MSRP $2,999)
16-inch M5 Max MacBook Pro (2TB/36GB): $3,899 ($500 off, MSRP $4,399)
M6 Mac mini (16GB, 256GB): $779.99 ($119 off, MSRP $899)
M5 Max Mac Studio (36GB, 512GB): $2,299 ($200 off, MSRP $2,499)
Apple Watch Series 12 (46mm): $399 ($50 off, MSRP $449)
Apple Watch SE 3 (44mm): $229 ($50 off, MSRP $279)
Apple Watch Ultra 4: $774 ($25 off, MSRP $799)
iPad mini (128GB): $499 ($100 off, MSRP $599)
11-inch M4 iPad Air (128GB): $649 ($100 off, MSRP $749)
13-inch M4 iPad Air (128GB): $849 ($100 off, MSRP $949)
11-inch M5 iPad Pro (256GB): $1,099 ($100 off, MSRP $1,199)
13-inch M5 iPad Pro (256GB): $1,550 ($149 off, MSRP $1,699)
13-inch M4 iPad Pro (256GB): $1,299 ($400 less than M5 equivalent)
Top U.K. Apple deals
AirPods Pro 3:  £183.32 (£35 off, RRP £219)
13-inch MacBook Air, M5 (512GB/16GB): £1,199.97 (£99 off, RRP £1,299)
13-inch MacBook Air, M5 (1TB/16GB): £1,465 (£134 off, RRP £1,599)
15-inch MacBook Air, M5 (512GB/16GB): £1,348.97 (£150 off, RRP £1,499)
14-inch M5 Pro MacBook Pro (1TB/24GB): £2,249.97 (£249 off, RRP £2,499)
14-inch M5 Max MacBook Pro (2TB): £3,799 (£300 off, RRP £4,099)
M6 Mac mini (16GB, 256GB): £823.97 (£75 off, RRP £899)
M5 Max Mac Studio: £2,289.97 (£209 off, RRP £2,499)
Apple Watch Ultra 3: £569 (£180 less than Apple Watch Ultra 4)
42mm Apple Watch Series 11: £259 (£110 less than Apple Watch Series 12)
46mm Apple Watch Series 11: £299 (£120 less than Apple Watch Series 12)
iPad (256GB): £499.97 (£29 off, RRP £529)
11-inch M4 iPad Air (1TB): £1,205 (£144 off, RRP £1,349)
13-inch M4 iPad Air (128GB): £869 (£80 off, RRP £949)
iPhone 17 (256GB): £799 (£100 off, RRP £899)
iPhone 17 Pro (256GB): £999 (£200 less than iPhone 18 Pro)
iPhone 17 Pro (1TB): £1,499 (£400 less than iPhone 18 Pro)
iPhone 17 Pro Max (256GB): £1,099 (£200 less than iPhone 18 Pro Max)
Updated October 7: We’ve checked prices across Amazon’s U.S. and U.K. stores and updated our recommended deals this Prime Day in the U.S. and U.K.
Prime Day is usually a great time to save on Apple products, but this year comes with an important caveat: Macs and iPads are more expensive than they were during the previous sale.
Apple raised prices across its Mac and iPad lineups in June, with further increases arriving alongside the latest Macs, reflecting wider rises in memory and storage costs across the industry. So while Amazon should still offer some of the best prices available on current models, don’t expect every deal to beat June’s Prime Day lows. We monitor the deals against the historic lows for context, but Apple’s June price increases mean a current deal can still be good value even if it doesn’t match an older record low.
The good news is that Apple Watch pricing has remained largely unchanged, while the AirPods 5 launched at a lower price. And across the board, Prime Day should still be one of the best opportunities to buy Apple products for less than Apple charges.
Browse the best Prime Day Apple deals below, and see our dedicated Prime Day coverage and Best Picks guides for more buying advice.
Amazon Prime Day MacBook Air, MacBook Neo & MacBook Pro deals



Eugen Wegmann
Apple updated the MacBook Pro in March with M5 Pro and M5 Max processors with double the storage across the board. At the same time, Apple upgraded the MacBook Air with an M5 chip as well, also with double the storage. Those models all came with a price increase to match the new starting storage amounts, but a few months later, Apple raised prices on all Macs from $100-$500, depending on the model.
These are great machines, but you’re not going to get them nearly as cheap as you could last year, when the MacBook Air regularly dipped under $800. These days, a really good price on the Air is something closer to $1,150, while the Pro has yet to dip below $1,800.
Apple’s price hikes even extended to Apple’s excellent entry-level Neo, which got a $100 price hike. Deals on the MacBook Neo have generally been modest, although we’re now starting to see more meaningful savings on some configurations.
U.S.
MacBook Neo (256GB): $690 ($9 off, MSRP $699)
MacBook Neo (512GB): $790 ($9 off, MSRP $799)
13-inch M5 MacBook Air (512GB/16GB): $1,099 ($200 off, MSRP $1,299)
15-inch M5 MacBook Air (512GB/16GB): $1,299 ($200 off, MSRP $1,499)
14-inch M5 MacBook Pro (1TB/16GB): $1,839 ($163 off, MSRP $1,999)
16-inch M5 Pro MacBook Pro (2TB/24GB): $2,749 ($250 off, MSRP $2,999)
16-inch M5 Max MacBook Pro (2TB/36GB): $3,899 ($500 off, MSRP $4,399)
U.K.
13-inch MacBook Air, M5 (512GB/16GB): £1,199.97 (£99 off, RRP £1,299)
13-inch MacBook Air, M5 (1TB/16GB): £1,465 (£134 off, RRP £1,599)
15-inch MacBook Air, M5 (512GB/16GB): £1,348.97 (£150 off, RRP £1,499)
14-inch M5 Pro MacBook Pro (1TB/24GB): £2,249.97 (£249 off, RRP £2,499)
14-inch M5 Max MacBook Pro (2TB): £3,799 (£300 off, RRP £4,099)
For more Mac deals see: Best MacBook & Mac Prime Day Deals 2026






Amazon Prime Day iPad deals



Britta O’Boyle
Like the Macs, Apple hiked the price of the iPad by $100-$200 back in June. Most of them are older models due for an update soon, including the iPad mini (released October 2024), A16 iPad (released March 2025), and iPad Pro (released October 2025). The lone exception is the iPad Air, which received an update in March. Therefore, we recommend waiting unless there’s a really good deal.
Unfortunately, we haven’t seen a really good iPad deal in a while. For example, during the first Prime Day, the A16 iPad was down to $279, but the best price we’ve seen since the price hike is $399. Similarly, the iPad Air’s lowest price was $649, about $130 higher than the previous all-time low.
U.S.
iPad (128GB): $399 ($50 off, MSRP $449)
iPad mini (128GB): $499 ($100 off, MSRP $599)
11-inch M4 iPad Air (128GB): $649 ($100 off, MSRP $749)
13-inch M4 iPad Air (128GB): $849 ($100 off, MSRP $949)
11-inch M5 iPad Pro (256GB): $1,099 ($100 off, MSRP $1,199)
13-inch M5 iPad Pro (256GB): $1,550 ($149 off, MSRP $1,699)
13-inch M4 iPad Pro (256GB): $1,299 ($400 less than M5 equivalent)
U.K.
iPad (256GB): £499.97 (£29 off, RRP £529)
11-inch M4 iPad Air (1TB): £1,205 (£144 off, RRP £1,349)
13-inch M4 iPad Air (128GB): £869 (£80 off, RRP £949)
For more iPad deals see: Best Prime Day iPad deals 2026






Amazon Prime Day AirPods deals



Foundry
Apple’s newest AirPods are AirPods 5, which already got a pretty significant price cut over the 4th-gen model. The $129 model now has ANC, which is an effective $50 price cut over the previous model, which cost $179. We’ve seen that model go as low as $99 and regularly drop to $119, so we could see the price drop under $100 before long. This October Prime Day might be a little too soon, however.
AirPods Pro 3 were released last September, but they’re still Apple’s latest high-end earbuds, with foam-infused eartips, an H2 chip, and a heart-rate sensor. We gave them a near-perfect score in our review, and they keep getting better as Apple adds new features, including a custom equalizer in iOS 27. We’ve seen AirPods Pro 3 as low as $179 in the past, so we’re hoping they drop back there again.
Earlier this year, Apple updated its AirPods Max with an H2 chip, bringing better noise cancellation and missing features such as Live Translation and Adaptive Audio for the same $549 price. AirPods Max 2 recently dropped to $399 for the last Prime Day, so be on the lookout for a similar sale this time around.
U.S.
AirPods Pro 3: $179 ($70 off, MSRP $249)
AirPods 5: $129 ($0 off, MSRP $129)
AirPods Max 2: $429 ($120 off, MSRP $549)
U.K.
AirPods Pro 3:  £183.32 (£35 off, RRP £219)
For more AirPods Deals see: Best AirPods Prime Day Deals 2026






Amazon Prime Day Apple Watch deals



Britta O’Boyle
Apple just released the Apple Watch Series 12 and Ultra 4, which offer several exclusive features that aren’t available on last year’s watches, including continuous all-day heart-rate tracking and Audio Intelligence with Live Rewind that lets you see a transcript of the last 15 seconds of a conversation. The new features are well worth the upgrade, especially since Apple mostly kept prices the same. (The 42mm model still starts at $399 and the 46mm is only $20 higher.)
Prime Day is already bringing some worthwhile discounts on Apple’s newest watches. The 42mm Apple Watch Series 12 is $50 off, while both sizes of the Apple Watch SE 3 are also $50 off. The Ultra 4 has a smaller $20 discount, but that’s still notable for a model that only launched a few weeks ago.
We really liked the Apple Watch SE 3 last year, and at $50 off it’s now one of the better-value Apple Watch deals in the sale.
U.S.
Apple Watch Series 12 (42mm): $349 ($50 off, MSRP $399)
Apple Watch Series 12 (46mm): $399 ($50 off, MSRP $449)
Apple Watch SE 3 (40mm): $199 ($50 off, MSRP $249)
Apple Watch SE 3 (44mm): $229 ($50 off, MSRP $279)
Apple Watch Ultra 4: $774 ($25 off, MSRP $799)
U.K.
Apple Watch Ultra 3: £569 (£180 less than Apple Watch Ultra 4)
42mm Apple Watch Series 11: £259 (£110 less than Apple Watch Series 12)
46mm Apple Watch Series 11: £299 (£120 less than Apple Watch Series 12)
For more Apple Watch deals see: Best Apple Watch Prime Day Deals 2026






Amazon Prime Day iMac and Mac desktop deals



Foundry
Apple updated the Mac mini and Mac Studio with new chips in September, and both arrived with significant price increases. The cheapest Mac mini now costs $899, while the Mac Studio starts at $2,499. Prime Day is already bringing better discounts than we expected, however: the M6 Mac mini is around $120 off in the U.S., while the M5 Max Mac Studio is also seeing worthwhile savings. These are strong discounts for Macs that only went on sale last month, even if prices remain higher than they were during the previous Prime Day.
The iMac is a different story. It still uses the older M4 processor, so we’d want to see a much larger discount before recommending it over the newer Macs.
U.S.
M6 Mac mini (16GB, 256GB): $779.99 ($119 off, MSRP $899)
M5 Max Mac Studio (36GB, 512GB): $2,299 ($200 off, MSRP $2,499)
M4 iMac (8-core GPU, 256GB/16GB): $1,359.99 ($139 off, MSRP $1,499)
M4 iMac, (10-core GPU, 256GB/16GB): $1,560 ($139 off, MSRP $1,699)
U.K.
M6 Mac mini (16GB, 256GB): £823.97 (£75 off, RRP £899)
M5 Max Mac Studio: £2,289.97 (£209 off, RRP £2,499)
M4 iMac (10-Core GPU, 256GB/16GB RAM): £1,620 (£79 off, RRP £1,699)






iPhone deals



Britta O’Boyle
If you’re looking for an iPhone deal in the U.S., Prime Day sales are not the ones you want. While there are plenty of cases, cables, and other accessories Amazon doesn’t sell new iPhones, so the best you’re going to find is a refurbished iPhone 17 Pro.
You might have better luck shopping at Amazon UK, especially with the iPhone 17 Pro for which the discounts are outstanding compared to the price of the iPhone 18 Pro models. Since the iPhone 18 Pro only just arrived, it’s no surprise that we aren’t seeing huge savings there.
iPhone 17 (256GB): £799 (£100 off, RRP £899)
iPhone 17 Pro (256GB): £999 (£200 less than iPhone 18 Pro)
iPhone 17 Pro (1TB): £1,499 (£400 less than iPhone 18 Pro)
iPhone 17 Pro Max (256GB): £1,099 (£200 less than iPhone 18 Pro Max)






Amazon Prime Day Apple accessories deals



Thiago Trevisan/Foundry
If you’re not in the market for a big-ticket Apple device, Prime Day is always a great time to pick up a mouse or keyboard for your Mac, Apple Pencil or Magic Keyboard for your iPad, a set of AirTags, or a new case for your iPhone.
U.S.
Apple Pencil Pro: $99 ($30 off, MSRP $129)
Apple Pencil USB-C: $69 ($10 off, MSRP $79)
Magic Keyboard for 11-inch iPad Air(M2/M3/M4): $200 ($69 off, MSRP $269)
Magic Keyboard for 13-inch iPad Air(M2/M3/M4): $250 ($69 off, MSRP $319)
Magic Keyboard for 11-inch iPad Pro (M4/M5): $288 ($11 off, MSRP $299)
Magic Keyboard for 13-inch iPad Pro (M4/M5): $326 ($23 off, MSRP $349)
Magic Keyboard Folio for iPad: $150 ($99 off, MSRP $249)
Apple Magic Trackpad (Black): $130 ($19 off, MSRP $149)
Apple 35W Dual USB-C Port Compact Power Adapter: $39 ($20 off, MSRP $59)
iPhone 17e Silicone Case with MagSafe: $26 ($23 off with coupon on page, $49 MSRP)
Beats iPhone 17/17 Pro/17 Pro Max Case: $28 ($17 off, MSRP $45)
Apple USB-C Charge Cable (2m): $24 ($5 off, $29)
Apple AirTag (2nd-gen, 4-pack): $89 ($10 off, MSRP $99)
U.K.
Apple Pencil Pro: £99 (£30 off, RRP £129)
Apple Pencil USB-C: £59 (£20 off, RRP £79)
Magic Keyboard: £75 (£24 off, RRP £99)
Magic Keyboard with Touch ID & Numeric Pad: £169.98 (£9 off, RRP £179)
Magic Mouse (white): £59 (£20 off, RRP £79)
AirTag (2nd gen, 4-pack): £99 (£0 off, RRP £99)
Apple Crossbody Strap: £38.65 (£20 off, £59 RRP)






Amazon Prime Day Beats deals



Foundry
If AirPods aren’t your speed, Apple’s other line of headphones, Beats, is certain to be on sale for extremely low prices during Prime Day. Beats are regularly cheaper than AirPods, and are always among the best deals during Amazon sale events.
U.S.
Beats Solo 4: $150 ($50 off, MSRP $200)
Beats Solo Buds: $70 ($10 off, MSRP $80)
Beats Studio Buds +: $100 ($70 off, MSRP $170)
Beats Studio Pro: $230 ($70 off, MSRP $300)
Beats Pill: $85 ($65 off, MSRP $150)
Beats Flex: $49 ($21 off, MSRP $70)
U.K.
Beats Solo 4: £150 (£50 off, RRP £200)
Beats Studio Buds +: £179 (£0 off, RRP £179)
Beats Studio Pro: £230 (£119 off, RRP £349)
Beats Powerbeats Fit: £199 (£1 off, RRP £200)
Beats Pill: £107 (£42 off, RRP £149)
Beats Flex: £69 (£1 off, RRP £70)






How to get Prime Day discounts
Amazon Prime Day started as a sale for subscribers to Amazon’s Prime membership, but many deals are available for anyone to purchase. However, Prime members will get free 2-day shipping on most items, while non-members will need to pay variable shipping rates. Prime memberships cost $139/£95/AUD$59 annually, or $14.99/ £8.99/AUD$6.99 every month. New users can sign up for a 30-day free trial that can be canceled at any time.






How we pick the best Apple deals
At Macworld, we’ve been covering and reviewing Apple and Apple devices for more than four decades, from the original Macintosh to the latest Macs, iPhones, iPads, AirPods and Apple Watches. We use Apple products every day and purchase them with our own money, so we know a good deal when we see one.
More importantly, we also know how to spot a bad deal. With a working knowledge of everything Apple sells and decades of experience, we know when Amazon is promoting older products as “limited” deals or pushing regular discounts as Prime Day bargains, so the listings you see here will only be for discounts that are at or near all-time low prices.






Amazon Prime Day: More Apple bargains
For more Amazon Prime Day coverage, check out our other Apple deal roundups:
Best Apple Watch Prime Day Deals 2026
Best AirPods Prime Day Deals 2026
Best Prime Day Mac & MacBook deals 2026
Best Prime Day iPad deals 2026

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