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СпутникиРНSpaceXРоскосмосNASAComscore CustomIQ data reveals that 35 percent of buyers consult an artificial intelligence (AI) assistant before purchasing, signaling a fundamental shift in how consumers discover and evaluate brands. Smriti Sharma and Kimberly Verna argue that last-click attribution may be leaving marketers blind to the moments that most influence purchase decisions.
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| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Marketbridge Urges Marketers to Abandon Precision as Buyer Activity Vanishes | 0 | 8.92 | 02-10-2026 |
| 2 | chiefmartec: The Next Marketing Differentiator Is What AI Agents Cannot Prompt into Existence | 0 | 8.12 | 02-10-2026 |
| 3 | Predictive AI Delivered 48 Percent More Store Visits for Tropical Smoothie Cafe | 0 | 10.32 | 02-10-2026 |
| 4 | AI assistants now read online stores more than twice as often as Google. Most retailers can't see it | 0 | 5.82 | 28-09-2026 |
| 5 | AI Is Changing How Marketers Crunch the Numbers | 0 | 7.26 | 28-09-2026 |
| 6 | Lenovo Put AI to Work for Demand Generation | 0 | 9.1 | 02-10-2026 |
| 7 | The AI visibility gap: Why great brands disappear from AI answers | 0 | 9.8 | 03-09-2026 |
| 8 | AI's Impact: From Investment to Measurable Outcomes | 0 | 5.36 | 01-10-2026 |
| 9 | Marketers are getting AI search all wrong—and it’s hurting their bottom line | 0 | 11.04 | 29-09-2026 |
| 10 | Instead Of AI Insights Replacing Ad Measurement, Think Of Attribution As Running Your AI | 0 | 8.06 | 01-10-2026 |