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СпутникиРНSpaceXРоскосмосNASAScott Brinker of chiefmartec argues that artificial intelligence (AI) agents are reshaping marketing technology (martech) from the application layer down to infrastructure, opening a hyper tail of custom-built tools no vendor can package. Context engineering and customer trust may prove to be the only competitive advantages a prompt cannot replicate.
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| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Dentsu: AI Becomes the Operating Layer: Why Intelligence Ownership Now Shapes Marketing's Future | 0 | 9.2 | 01-10-2026 |
| 2 | AI for Marketers Digest: Familiar Assumptions Are Shifting | 0 | 7.11 | 29-09-2026 |
| 3 | Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them | 0 | 6.58 | 01-10-2026 |
| 4 | Does Ease of Use Mask How Complicated Agentic AI Integration Will Be? | On Scope | 0 | 7.79 | 29-09-2026 |
| 5 | The Real AI Problem Is Organizational, Not Technological | 0 | 10.32 | 29-09-2026 |
| 6 | As AI automates media work, Omnicom Media is rethinking the agency business model | 0 | 6.88 | 21-07-2026 |
| 7 | From Traffic Funnels to Brand Influence: How AI Rewrites the Rules of Inbound Marketing | 0 | 11.02 | 02-10-2026 |
| 8 | Kargo: Critical Thinking and Curiosity Outpace Technical Skills in AI-Era Marketing Roles | 0 | 14.59 | 01-10-2026 |
| 9 | How Mastercard Built a Better Incrementality Measurement Practice | 0 | 9.13 | 02-10-2026 |
| 10 | How Braze is moving AI decisioning and governance closer to the Marketer | 0 | 12.2 | 01-10-2026 |