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Resonate: Predictive Intelligence, Not More AI, Drives Results in Agentic Marketing

Дата публикации: 29-09-2026 04:00:00

Demographic targeting is leaving money on the table, and Resonate's Dean de la Peña says predictive intelligence is the fix most agentic artificial intelligence (AI) workflows are missing. A donor model built on real-time intent — not lookalike segments — quadrupled conversions, signaling what better-grounded AI could mean for marketers at scale.

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Resonate's donor model quadrupled conversions by ranking real intent, not demographics

Demographic targeting is leaving money on the table, and Resonate's Dean de la Peña says predictive intelligence is the fix most agentic artificial intelligence (AI) workflows are missing. A donor model built on real-time intent — not lookalike segments — quadrupled conversions, signaling what better-grounded AI could mean for marketers at scale.

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