Global ad spending is forecast to surpass $1 trillion as AI reshapes how campaigns are planned, bought, and measured. Bob Liodice, CEO at the ANA, argues that speed and discipline must coexist — and that brand meaning may be what separates enduring growth from short-term gains.
July 29, 2026
Global ad spending is forecast to surpass $1 trillion as AI reshapes how campaigns are planned, bought, and measured. Bob Liodice, CEO at the ANA, argues that speed and discipline must coexist — and that brand meaning may be what separates enduring growth from short-term gains.
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