Вход на сайт

Просмотр новости

Найдите то, что Вас интересует

Adapt or Fall Behind: Winning in an Era of Digital Disruption

Дата публикации: 29-07-2026 04:00:00

Global ad spending is forecast to surpass $1 trillion as AI reshapes how campaigns are planned, bought, and measured. Bob Liodice, CEO at the ANA, argues that speed and discipline must coexist — and that brand meaning may be what separates enduring growth from short-term gains.

Основное содержимое страницы с новостью.

ANA CEO Bob Liodice outlined the pressures reshaping digital marketing

July 29, 2026    

Global ad spending is forecast to surpass $1 trillion as AI reshapes how campaigns are planned, bought, and measured. Bob Liodice, CEO at the ANA, argues that speed and discipline must coexist — and that brand meaning may be what separates enduring growth from short-term gains.

This Is an ANA Member Exclusive

Access to this item is reserved for ANA members only.

Log in

Already have an account? The industry's best insights and resources await:

No Account?

Use your business email address to create your free account; if you're a member through your company, we'll know.

Members can access their benefits as soon as they sign up and log in.


Not a Member?

You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.

The content you're trying to see is available to:

  • ANA Client-Side Marketer Tier Members
  • Platinum Tier Members
  • Gold Tier Members
  • Silver Tier Members

Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.




Схожие новости

#Наименование новостиТональностьИнформативностьДата публикации
1How Brands Can Stay Visible in the Age of AI Search0720-07-2026
2The next 10 years in advertising013.8908-02-2026
3AI in advertising risks fuelling information crisis, UN warns07.7329-04-2026
4The ASCI report is an uncomfortable but necessary reading: Chtrbox head Raj Mishra015.2631-05-2026
5Digital Marketing and Social Media: Trends and Best Practices0716-07-2026
6Iconic in the Age of AI: Winning the Invisible Shelf013.2829-07-2026
7ANA CEO Bob Liodice to Step Down After More Than Three Decades of Industry Leadership09.5716-04-2026
8TAG/ANA/FIDUCIA ANALYSIS QUANTIFIES LEVEL OF “AI SLOP” IN DIGITAL ADVERTISING SUPPLY CHAIN FOR FIRST TIME011.8828-07-2026
9Walid Mehanna on Carrying the World’s Oldest Pharma Giant Into the A.I. Era07.2824-07-2026
10Media Briefing: AI visibility is becoming publishers’ newest currency0516-07-2026

Классификация: Пресс-релизы. Схожих патентов: 0. Схожих новостей: 10. Тональность: 0. Информативность: 12.34. Источник: www.ana.net.