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New Bain Report: Luxury Market Takes on New Meaning
Дата публикации: 30-06-2026 17:00:00

Global luxury spending hits $1.65 trillion U.S. dollars as artificial intelligence, secondhand shopping, and experiences reshape how consumers engage with the market. Brands may need to rethink relevance as meaning — not product — increasingly drives luxury purchasing decisions.

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Study finds artificial intelligence, secondhand shopping, and experiences are reshaping consumer spending for luxe goods

By Jeff Haber  &nbsp June 30, 2026     4-minute read

Global luxury spending hits $1.65 trillion U.S. dollars as artificial intelligence, secondhand shopping, and experiences reshape how consumers engage with the market. Brands may need to rethink relevance as meaning — not product — increasingly drives luxury purchasing decisions.

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