Oak Furnitureland has opened a new showroom at Northampton’s Riverside Retail Park.

The 12,500 sq ft showroom, which launched on 24 October, showcases the furniture retailer’s expanding “whole home” proposition. This features fully styled room sets “to help customers visualise looks across living, dining, bedroom and home office spaces”.

To celebrate the opening, the first 100 visitors to the showroom received a goodie bag with treats to take home.

Customers were also among the first to try the business’s new Santorini sofa range, which launched over the weekend. 

Additionally, shoppers were able to try out Oak Furnitureland’s new cassius cineluxe sofa, complete with built-in speakers, a console panel, heated and vibrating seats, and cup coolers.

The launch has created seven local jobs, including roles across sales, showroom management and customer support.

Oak Furnitureland CEO Alex Fisher said: “It’s exciting to welcome Northampton to our network of 70 showrooms across the UK, creating seven local jobs and bringing our furniture to even more customers. 

“The new showroom brings our whole home offering to life, helping customers find inspiration and choose stylish, properly made furniture at outstanding prices. 

“We can’t wait to open the doors and welcome customers from across Northamptonshire.”

Store manager at Oak Furnitureland’s new Northampton showroom Ruth Johnson added: “There’s nothing quite like trying new potential furniture for yourself – whether that’s a new sofa for family movie nights, or choosing the perfect dining table for a full house at Christmas. 

“We’re excited to open our doors and help shoppers in Northampton to do just that this week.

“We’ve got a brilliant opening weekend planned, with goodie bags for our first 100 visitors and the chance to try out our brand-new Santorini sofa range. 

“Our new team can’t wait to meet everyone and help them find pieces they’ll love for years to come.”

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