Nicki Minaj expanded her business interests in 2024 by becoming an owner of footwear brand LØCI. The rapper joined the UK-based company as an equity owner and collaborated on a limited-edition sneaker collection featuring five styles in 11 colourways.

Her estimated fortune is reportedly at $150 million. The figure is a third-party estimate of her wealth from music, touring, endorsements and business ventures not an official disclosure of her finances.

Minaj announced her partnership with LØCI on Instagram on March 29, 2024, making clear that she was joining the company as an owner rather than simply endorsing its products.

She wrote at that time, “Thank you to my team for helping me make this dream come to fruition,” adding, “This isn’t a sponsorship. I’m an owner & partner.”

Founded in 2021 by brothers Emmanuel and Frank Eribo, LØCI is a UK-based footwear brand that has gained attention for its sneakers among celebrities. Minaj's involvement was intended to extend beyond the collection's launch, with the company saying she would continue contributing creatively as the business grew.

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Nicki Minaj net worth

Minaj's first limited-edition collection with LØCI featured five distinct sneaker styles in 11 colourways. The shoes were made from the brand's bio-leather material, a blend of non-food-grade corn and recycled textiles, and were priced between $185 and $200.

The designs drew on Minaj's personal style and the culture she grew up with. She said she wanted the collection to reflect her background and promised that she would wear the shoes herself.

Nicki told LOCI Media Centre, "Their mission resonates with mine. Sneakers have undeniably played a transformative role in shaping my unique style, allowing me to boldly express my true self," adding, "I wanted to ensure that the culture I grew up with, one of never giving up, was mirrored in my collection. It’s more than just fashion; it’s a lifestyle. I’ll never put out a single pair that I don’t wear. My fans know that about me. It’ll always be 'Nicki Approved'."

The collection also featured a tongue logo that paid tribute to Minaj as the “Queen of Rap” and reflected LØCI's British roots.

As per Celebrity Net Worth estimates, Minaj's net worth is $150 million. Its estimate takes into account income and business interests spanning music, touring, endorsements, fragrances, film and television work, and investments.

Her business ventures extend beyond footwear as in March 2024, Minaj launched Pink Friday Nails with her longtime manicurist, Yvett G, as per a Forbes report. The press-on nail collection featured 11 designs inspired by her looks and customers can choose their preferred size and shape.

She has also held an ownership stake in Myx Fusions, adding another business interest to her music career.

Minaj's Pink Friday 2 World Tour added to her commercial success. Celebrity Net Worth reports that 70 performances generated approximately $108.8 million from around 788,000 tickets.

That total is a box-office revenue and not Minaj's personal earnings. It should not be treated as money she received directly, since tour revenue does not equal an artist's take-home income.

Her LØCI partnership gave Minaj an ownership position in a footwear company, alongside her other business ventures.