Courtesy of Chomps

Chomps’ new campaign is putting meat snacks at the center of wedding season this October. The brand recently found 72% of bridesmaids have brought or hidden an emergency snack during wedding day, while nearly half have gone 5+ hours without a full meal while making sure everyone else is fueled. These insights serve as the motivation behind Chomps’ practical push to keep bridal parties fed. Its new Snack Bearer campaign rewards wedding-day MVPs with kits designed around the realities of being a bridesmaid, with 100 winners receiving a Snack Bearer Kit packed with wedding-day must-haves such as Chomps, eye patches, lip balm, mints, mini sewing kits, and more. Now through Oct. 31, bridesmaids can enter at ChompsSnackBearer.com for a chance to win.

Snickers x Adidas collab

Courtesy of Snickers

What happens when two brands bring bold style to the football field? Snickers x Adidas have unveiled their first-ever cleat collaboration, the Adizero Electric+ II, blending Snickers' chocolate-brown look with Adidas' performance innovation. The design also features a hidden surprise: a spooky green insole inspired by consumer-favorite Snickers Ghoulish Green bars, adding a Halloween-season twist. Available in limited quantities beginning October 10, the cleats will retail for $180 exclusively at Adidas' site. Additionally, through October 13, fans can visit snickers.com/adidas and enter for a chance to win limited-edition Snickers x Adidas bars through a sweepstakes. With spooky season on the horizon, Snickers is also bringing the Halloween inspiration behind the cleat’s secret green insole to consumers’ celebrations with a hidden stash of Snickers Ghoulish Green bars.

Betty Crocker brings 105th birthday bash to Museum of Ice Cream

Courtesy of Betty Crocker

Cue the confetti! Betty Crocker is turning 105, and a birthday this sweet calls for more than just cake. This October, the baking icon is teaming up with Museum of Ice Cream to bring the ultimate birthday duo, cake and ice cream, together for month-long birthday bash fun across the country. Each U.S. museum location will serve Betty’s Birthday Cake Ice Cream, an exclusive flavor inspired by the brand’s best-selling Yellow Cake Mix and Chocolate Frosting with soft yellow cake pieces and finished with fudge swirls. Additionally, guests can step into Betty-inspired room takeovers and themed photo moments in locations nationwide, with each museum putting its own spin on the birthday. Finally, on Oct. 14, two-time James Beard Award-winning chef Christina Tosi will join Betty Crocker and the museum for an intimate Cake Crafting workshop in NYC, and on Oct. 21, the museum's Las Vegas location will host Betty’s Birthday Bash in the Little Pink Chapel, featuring cake, ice cream, birthday games, and surprise giveaways.

Reese's wants to find the "Trick-or-Treatiest" street

Courtesy of Reese's

Reese’s is aiming to bring back the magic of Halloween candy runs with its search for Reese’s Trick-or-Treatiest Street in America—celebrating the neighbors who turn ordinary streets into unforgettable trick-or-treating destinations. Halloween icons Christina Ricci and Kathy Najimy are joining Reese’s Halloween Council to help crown the winner. The candy brand used Halloween shopping data, neighborhood characteristics, and insights from 15,000 residents to identify 150 contenders nationwide; see the full list of streets here. Ricci, Najimy, and three creators will examine decorations, trick-or-treater traffic, community spirit, and social buzz in a two-part social series.