A female football photographer has forced a club to back down after it tried to ban revealing outfits. 

First-division Paraguayan football club Sportivo Ameliano, ahead of its home match against Olimpiana on Sunday, requested reporters and photographers to follow a dress code 'in order to maintain... the club's institutional image'.

But photographer Adriana Caballero, 29, felt targeted by the club's request, which banned both men and women, but also banned 'low-cut blouses' and the 'exposure of the navel'.

On top of this, women were banned from wearing leggings that aren't black or dark blue.  

The snapper, who has more than 200,000 followers on Instagram, said the furore began after a photo of her went viral. 

She said: 'I always want to wear the most comfortable clothes possible for my job. Sooner or later it probably had to come to this.'

She added that the measure could also hinder her colleagues' work. 

Following fierce criticism on social media, Sportivo Ameliano backtracked. 

The club's president, Héctor Melgarejo, tried to distance himself from the incident, stating that the dress code had been published without approval from the club's management. 

He said it was 'madness', adding that members of the press should dress however they felt comfortable. 

It comes after a Czech football coach went viral for his apparent 'fight' to not even glance at a glamorous journalist during a post-match interview. 

Sports reporter Sabina Jákšová was interviewing David Oulehla, coach of the Czech second division team FK Viagem Ústí nad Labem, following their 3-2 defeat against SFC Opava.

During the interview, Mr Oulehla appeared to be avoiding looking at her at all costs – a move that many on social media noticed.

One person wrote: 'He's fighting for his life.'

Another said: 'His level of self-control is biblical.'

And a third wrote: 'His wife is watching... total respect for his eye control!' 

Ms Jákšová joined the second division club as a presenter at the end of the last season.

She said following her appointment: 'The club's management contacted me directly and made me the offer. I admit that I was happy and surprised at the same time. 

'I thought about it for a while, but finally said: "Why not? I'll try". However, I had no experience, so I learned everything along the way.'

She said that though her knowledge of football was 'rather basic to minimal... I like to learn something new, try new things and develop. At the same time, it's all very authentic. I'm learning how the club works as I go along.'