AdPlayer.Pro, a global SaaS video ad tech provider, has launched its CTV Video Ad Server, featuring real-time oRTB auctions alongside VAST demand integrations and flexible multi-demand routing.

According to the official announcement, the newly launched CTV Video Ad Server provides a complete ad-serving infrastructure built for modern streaming operations. The platform enables real-time auctions, allowing CTV operators to connect multiple demand endpoints and dynamically route inventory across connected demand sources, offering greater flexibility in demand allocation strategies. It delivers detailed targeting and filtering by geography, platform, app, and other request-level parameters. The platform also supports ad podding, enabling operators to serve and manage multiple ads within a single CTV ad break. This ad server combines comprehensive measurement and verification with real-time analytics dashboards, multi-currency bidding with detailed reporting, and granular bid data retention for complete transparency with demand partners. Additional capabilities include A/B testing and traffic experiments, oRTB request customization, pre-bid fraud detection integrated with third-party brand safety vendors, and built-in troubleshooting and debugging tools to streamline operations management.

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“Streaming media operators are managing increasingly complex demand environments, and they need ad-serving infrastructure that gives them full control over inventory routing and demand management,” said Natalie Romankina, CEO of AdPlayer.Pro. “We built our CTV Ad Server to provide that flexibility, transparency, and operational simplicity.”

Ms. Romankina also noted that the CTV Video Ad Server is the first phase of a broader expansion into streaming operations infrastructure. “We see this as a foundation for further development of the platform, with upcoming features focused on advanced revenue optimization and deeper demand intelligence,” she said. “Our mission is to deliver a platform that operators can truly rely on for scalability and independence.”

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The CTV Video Ad Server is available for broadcasters, streaming services, FAST networks, and other enterprise media businesses looking for an independent ad-serving layer that can work alongside their existing video and streaming infrastructure.