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The B2B CMO’S Playbook for Marketing Technology: A First Look

Дата публикации: 21-10-2026 04:00:00

This First Look previews the full “B2B CMO’s Playbook for Marketing Technology.” For each capability, it shows where the CMO should lead, the traits of a high-performing B2B CMO, the metrics that signal progress, a question to test your own practice, and a key stat from the ANA B2B CMO survey.

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This First Look previews the full “B2B CMO’s Playbook for Marketing Technology.” For each capability, it shows where the CMO should lead, the traits of a high-performing B2B CMO, the metrics that signal progress, a question to test your own practice, and a key stat from the ANA B2B CMO survey.

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