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Automation Creates Structure — and Structure Exposes Incentives

Дата публикации: 21-10-2026 04:00:00

New agentic ad tech frameworks AdCP and ARTF promise to streamline how AI systems buy and sell media — but history suggests they may expose market tensions more than resolve them. The same incentive dynamics that shaped OpenRTB and header bidding could define what these standards actually deliver.

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