New agentic ad tech frameworks AdCP and ARTF promise to streamline how AI systems buy and sell media — but history suggests they may expose market tensions more than resolve them. The same incentive dynamics that shaped OpenRTB and header bidding could define what these standards actually deliver.
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| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | AI agents buy like TV buyers: 86% fewer auctions, DataBeat finds | 0 | 26.55 | 16-08-2026 |
| 2 | AI-to-AI communication could change how ads are bought and sold: Report | 0 | 7.44 | 21-09-2026 |
| 3 | AI Agents Are Buying Ads Now: He Built the Systems They Learned From | 0 | 5 | 31-05-2026 |
| 4 | Publishers and buyers are rethinking how to create connections that drive performance in the AI era | 0 | 7.03 | 14-10-2026 |
| 5 | AI ad labels cut clicks 31.5% as IAB issues disclosure framework | 0 | 11.86 | 20-08-2026 |
| 6 | Publishers’ scorecard on Google’s ad tech remedies: they’re progress, but far from a clean win | 0 | 7.09 | 23-09-2026 |
| 7 | IDC Survey: Telco Buyer View on Agentic AI Pricing, 1H26 | 0 | 6.21 | 12-08-2026 |
| 8 | The AI ‘Slowdown’ Is an Antitrust Mess | 0 | 10.38 | 17-09-2026 |
| 9 | Why the next AI race will be won at the inference layer | 0 | 10.38 | 11-08-2026 |