• Among brands overall, Toyota, Porsche, and Kia took the top spots from Canadian Black Book in how well their models retained their value over four years, for mainstream, premium, and electric
• Cadillac was named “Most Improved,” while Tesla won its first top spot among electric SUVs
• Gas and hybrid vehicles still have the highest retained value, while electric vehicles trail behind them

Toyota, Porsche, and Kia have taken top honours for automakers in Canadian Black Book’s (CBB) 2026 Best Retained Value Awards. The awards look at how much value vehicles retain from their original manufacturer’s suggested retail price (MSRP) over four years. For this year, that means model year 2023.

CBB said that, overall, this year’s entries retained an average of 57% of their MSRP over four years, marking a “significant decrease” from last year’s average of 67.5%.

Toyota was the top mainstream brand for its 10th consecutive year, and also earned six top spots for individual vehicles, with six others taking second or third. Porsche was the top premium brand, while Kia took its award for electric vehicles. Cadillac was named the most improved brand.

CBB said the results “once again point to the staying power of mainstream gas and hybrid vehicles.” Battery-electric vehicles (BEV) trail the market overall for four-year retention, “but brands with deeper electrified lineups are still closing the gap,” such as Kia taking the overall electric brand trophy, up from second place in the 2025 awards. Plug-in hybrids (PHEVs) hold their value well, the company said, while Tesla took its first-ever first-place award, in the premium electric SUV category. All winners are as follows, along with second and third place.

· Professional writer for more than 35 years, appearing in some of the top publications in Canada and the U.S.

· Specialties include new-vehicle reviews, old cars and automotive history, automotive news, and “How It Works” columns that explain vehicle features and technology

· Member of the Automobile Journalists Association of Canada (AJAC) since 2003; voting member for AJAC Canadian Car of the Year Awards; juror on the Women’s World Car of the Year Awards

Jil McIntosh graduated from East York Collegiate in Toronto, and then continued her education at the School of Hard Knocks. Her early jobs including driving a taxi in Toronto; and warranty administration in a new-vehicle dealership, where she also held information classes for customers, explaining the inner mechanical workings of vehicles and their features.

Jil McIntosh is a freelance writer who has been writing for Driving.ca since 2016, but she’s been a professional writer starting when most cars still had carburetors. At the age of eleven, she had a story published in the defunct Toronto Telegram newspaper, for which she was paid $25; given the short length of the story and the dollar’s buying power at the time, that might have been the relatively best-paid piece she’s ever written.

An old-car enthusiast who owns a 1947 Cadillac and 1949 Studebaker truck, she began her writing career crafting stories for antique-car and hot-rod car club magazines. When the Ontario-based newspaper Old Autos started up in 1987, dedicated to the antique-car hobby, she became a columnist starting with its second issue; the newspaper is still around and she still writes for it. Not long after the Toronto Star launched its Wheels section in 1986 – the first Canadian newspaper to include an auto section – she became one of its regular writers. She started out writing feature stories, and then added “new-vehicle reviewer” to her resume in 1999. She stayed with Wheels, in print and later digital as well, until the publication made a cost-cutting decision to shed its freelance writers. She joined Driving.ca the very next day.

In addition to Driving.ca, she writes for industry-focused publications, including Automotive News Canada and Autosphere. Over the years, her automotive work also appeared in such publications as Cars & Parts, Street Rodder, Canadian Hot Rods, AutoTrader, Sharp, Taxi News, Maclean’s, The Chicago Tribune, Forbes Wheels, Canadian Driver, Sympatico Autos, and Reader’s Digest. Her non-automotive work, covering such topics as travel, food and drink, rural living, fountain pen collecting, and celebrity interviews, has appeared in publications including Harrowsmith, Where New Orleans, Pen World, The Book for Men, Rural Delivery, and Gambit.

2016 AJAC Journalist of the Year; Car Care Canada / CAA Safety Journalism award winner in 2008, 2010, 2012 and 2013, runner-up in 2021; Pirelli Photography Award 2015; Environmental Journalism Award 2019; Technical Writing Award 2020; Vehicle Testing Review award 2020, runner-up in 2022; Feature Story award winner 2020; inducted into the Street Rodding Hall of Fame in 1994.

Email: jil@ca.inter.net

Linkedin: https://www.linkedin.com/in/jilmcintosh/

Twitter: https://twitter.com/JilMcIntosh