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IDC Survey Spotlight: How Are Life Sciences Commercial Buyers Approaching Build-or-Buy and Pricing for AI?

Дата публикации: 29-09-2026 04:00:00

This IDC Survey Spotlight examines how life sciences commercial organizations worldwide are approaching AI sourcing strategies, as well as their pricing model preferences for GenAI and agentic AI solutions in 2026. The analysis is based on data from a sample of commercial participants in IDC’s Investment Strategies and Adoption of AI Agents and GenAI in the Life Sciences Industry. This survey was conducted in June 2026 among 414 pharma, biotech, and CRO organizations across the US, UK, France, and Germany. This sample included respondents with a primary organizational focus on commercial functions, including sales, marketing, market access, and medical affairs.

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Abstract

This IDC Survey Spotlight examines how life sciences commercial organizations worldwide are approaching AI sourcing strategies, as well as their pricing model preferences for GenAI and agentic AI solutions in 2026.

The analysis is based on data from a sample of commercial participants in IDC’s Investment Strategies and Adoption of AI Agents and GenAI in the Life Sciences Industry. This survey was conducted in June 2026 among 414 pharma, biotech, and CRO organizations across the US, UK, France, and Germany. This sample included respondents with a primary organizational focus on commercial functions, including sales, marketing, market access, and medical affairs.

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Классификация: Пресс-релизы. Схожих патентов: 0. Схожих новостей: 10. Тональность: 0. Информативность: 7.34. Источник: www.idc.com.