Samsung has raised the US prices of its Galaxy S26 lineup by $100 for most models, while the 1TB Galaxy S26 Ultra goes up by $200. The new prices are now listed on Samsung's US online store, ahead of the holiday shopping season, as the DRAM and NAND memory shortage continues to push component costs higher.

The Android flagships launched in late February at prices that were already $100 above the previous generation.

The base Galaxy S26 now costs $999, up from its $899 launch price. Because that launch price was already $100 higher than the Galaxy S25, Samsung's entry level Galaxy S flagship is now $200 more expensive than its predecessor within a single generation.

The updated US pricing by model and storage tier:

• Galaxy S26: $999 for the base model, $1,199 for 512GB
• Galaxy S26 Plus: $1,199 for 256GB, $1,399 for 512GB
• Galaxy S26 Ultra: $1,399 for 256GB (previously $1,299), $1,599 for 512GB (previously $1,499)
• Galaxy S26 Ultra 1TB: $1,999 after a $200 increase

With the change, the Galaxy S26 Ultra now costs more in the US than Apple's iPhone 18 Pro Max, which starts at $1,299. Apple faces the same memory shortage but raised the price of its flagship iPhone by $100 this year.

The recently launched Galaxy S26 FE is not part of the increase. It still starts at $699.

The US is not the only market affected. Samsung is also raising Galaxy S26 prices in South Korea, and it recently increased the price of the S26 family in India. Last year's Galaxy S25 has received price increases in some markets as well.

For now, only Samsung's own US online store shows the higher prices. Amazon was still selling the phones at their original MSRP when the change appeared, which gives buyers a short window to compare:

1. Check the current price of the chosen model on Samsung's US store.
2. Compare it with the listing at Amazon and other large retailers, which may still show the launch MSRP.
3. Pay attention to the storage tier, since the 1TB Galaxy S26 Ultra carries the largest increase at $200.
4. Consider the Galaxy S26 FE at $699 if the price gap to the main S26 models matters more than the hardware differences.

Buyers who were waiting for a holiday discount on the Galaxy S26 now start from a higher baseline at Samsung's store. The earlier $100 increase at launch was also attributed to the ongoing DRAM and NAND pricing crisis, which has worsened since February.

There are no signs of the DRAM and NAND shortage ending soon, and the price increase is currently visible only on Samsung's US store, in South Korea, and in India.