#YBL is revolutionising the beauty industry with its innovative approach to delivering personalised beauty services on-demand and empowering beauticians. The core vision of #YBL is to establish a network of dedicated beauticians, known as #YBL-ers, who have the flexibility to build their client base on their own terms, while ensuring that every woman has access to the beauty services she needs to look and feel her best.

Founder Kristyn Maddox envisions #YBL as a platform that transcends the limitations of traditional beauty services, which are often segmented by specific offerings. The goal is to assist women in creating their own personalised “glam squad” for a wide range of services, all centrally managed and tailored to customer preferences across the United States.

Currently, #YBL offers an array of beauty services in the Phoenix and Las Vegas metropolitan areas, including makeup application, spray tanning, brow services, hair styling, unicorn braids, and permanent jewelry. Additionally, they offer select merchandise in partnership with Craftbae, owned by LaKeera Slaughter. While #YBL currently operates as a mobile and on-location service, there are plans to expand and introduce #YBL salons in the near future.

The heart of #YBL lies in its dedicated beauticians, or #YBL-ers. The platform is deeply committed to elevating the status of beauticians and providing them with the tools they need to excel in their craft, all on their own terms. #YBL equips beauticians with nearly all the necessary equipment to ensure consistency in the customer experience. Moreover, the commission splits for services meet or exceed 50%, a stark contrast to industry standards that often offer lower compensation.

Founder Kristyn Maddox expressed, “YBL is my vision for creating an on-demand based, beauty-as-a-service model where women can access whatever service they need, anywhere. This business is inspired by the talented women I have seen in my lifetime, that are held back by unnecessary processes and unfair business models.” 

“#YBL is dedicated to elevating the beautician offering equitable pay, flexible hours, and meaningful benefits to help them build their clientele, and their finances on their terms to ultimately create a network that supports whatever service you need to live Your Best Life.”

#YBL aspires to establish a positive cycle that uplifts beauticians while granting instant access to services that enhance everyone’s appearance and self-confidence.

#YBL is making its introduction to the Phoenix community on November 3 at Roosevelt Row’s First Friday event. Founder Kristyn Maddox and core team members will be available for interviews, providing an opportunity to learn more about their innovative vision for the future of beauty services.