THOMASVILLE, GA. — Flowers Foods, Inc. has partnered with Make-A-Wish to launch a new multi-platform marketing campaign called “Sandwiches” through its Nature’s Own brand.

The campaign features a digital cookbook full of wish kids’ recipes, including Olivia’s Bright Harvest Bacon Bite on Nature’s Own honey wheat bread, with each page having a donation button.

“Nature’s Own is bringing wish kids’ imaginations to life with ‘Sandwiches’ that anyone can share, recreate and enjoy,” said Krystle Farlow, senior director of brand management for Nature’s Own. “These recipes are not only a window into Make-A-Wish kids’ imaginations, but a perfect way for parents to better understand what their kids will enjoy as well.”

Flower Foods first partnered with Make-A-Wish in 2025 after donating $500,000 and launching the “Slice of Hope” campaign through Nature’s Own.