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Most AI Marketing Transformations Will Fail. Here’s How to Avoid It.

Дата публикации: 03-10-2026 04:00:00

Every marketing organization is racing to adopt AI. But while the technology is advancing at extraordinary speed, most companies are overlooking the harder question: how does marketing actually need to change? Andrew Watson and Norm DeGreve looked at what it takes to make AI transformation work in the real world.

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