DALLAS — Rancher’s Premium Smokehouse is debuting its Brisket Cheddar Rope Sausage exclusively at Sam’s Club locations nationwide, beginning in October.

With the product’s launch, Rancher’s celebrates two portfolio breakthroughs: its first-ever rope sausage and a brand new flavor.

After success with its signature smoked sausage links, Rancher’s looks to bring the bold smokehouse flavor to an entirely new format. The new Brisket Cheddar Rope builds on the flavor profile of Rancher’s fan-favorite Brisket Burnt Ends Smoked Sausage, pairing premium beef brisket with rich cheddar cheese for a savory, cheesy bite.

“Brisket is part of our DNA, so bringing that bold, smoky flavor to our first rope sausage felt like a natural next step,” said Lee Lyles, partner at Rancher’s Premium Smokehouse. “We’re grateful to partner with Sam’s Club to bring it to consumers nationwide.”

Available in 36-oz packages, the fully cooked rope sausage delivers premium smoked flavor for all kinds of meal occasions, such as sliced and served as an appetizer, grilled for game day, added to breakfast dishes or incorporated into weeknight meals. Rancher’s noted that the larger format makes it an easy option for feeding families and groups.

“The momentum behind Rancher’s shows us consumers are ready for something new in smoked sausage,” said Roland Dickey Jr., chief executive officer of Rancher’s Premium Smokehouse. “We’re excited to keep building on that growth with products that challenge what people expect from the category.”

The Brisket Cheddar Rope Sausage announcement came just a couple weeks after the brand launched three signature smoked sausage varieties at Houchens Food Group locations.

Rachael Oatman is the digital media associate editor for MEAT+POULTRY. She has been at Sosland Publishing Company since 2022, covering the industry and managing the digital media channels of the publication. She also writes and edits web stories, images, about the meat industry. Oatman is a graduate of John Brown University.

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