Some little-known facts about the cookie include:

• The brand remains a seasonal favorite, returning to shelves each September and disappearing by spring to avoid the summer heat (so the product doesn’t melt in transit).
• The brand generates $11.1 million in annual sales, despite its shortened time on shelves each year. 
• While 77% of consumption remains in the Northeast of the U.S., the brand has gained traction down south, driven by snowbirds bringing their seasonal tastes to Florida, and has seen an uptick in southern grocery store chain demand. 

"Mallomars is the embodiment of an American classic brand that stands the test of time—weathering cultural shifts and decades of consumer evolution. A true jewel in the MDLZ portfolio, this 1913-invented brand remains a seasonal favorite," shares Michael Garber, senior associate brand manager for Mallomars at Mondelez. "Mallomars endures because it’s more than a treat, it's a seasonal ritual that fans return to each year."

Mondelēz International is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.