• Google Play is bundling its biggest sales, rewards, and promotions into a weeklong event.
• Google Play Fest runs from October 13 to October 19, combining the store's biggest discounts, point boosts, and contests into a single event.
• Huge discounts across apps, games, books, devices, and select digital gift cards will be live throughout the week.

Google Play is bringing all its biggest sales and rewards in one big event, called Play Fest, that will run for a whole week. The tech giant calls this inaugural event the most rewarding week of the year, and it runs from October 13 to October 19.

Google Play Points launched all the way back in 2018 as a way to reward users for buying apps, games, movies, and books. Over time, it grew into a full-fledged loyalty program where regular spending is converted into store credit and digital perks.

The Play Fest Sweepstakes is the biggest draw here. Beginning October 13, Play Points members will be able to redeem their points for a chance to win thousands of prizes, including exclusive merchandise, premium tech gear, and tickets to major sporting events around the world.

Gamers are also given something new to chase. Google is adding Play Fest leagues to Angry Birds 2, 8 Ball Pool, and Free Fire. You can register and compete on global leaderboards for a chance to win prizes.

There’s also a broad sale covering apps, games, books, and devices from October 13 through October 19. Select digital gift card brands will get exclusive promotions as well, although those offers are available only while supplies last.

Google is also increasing the pace at which users can earn Play Points. Members can earn points faster with daily purchase boosts, and book buyers get a 15x multiplier on books from October 16 through October 18. Starting October 8, Play Pass members will earn double points and 6x boosts.

If you have an app wishlist or points you're saving, hold off until the event kicks off to get the most bang for your buck.

Jay Bonggolto always keeps a nose for news. He has been writing about consumer tech for as long as he can remember, and he has used a variety of Android phones since falling in love with Jelly Bean. Send him a direct message via X or LinkedIn.