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Michael Jordan's long-hidden Ferrari obliterates auction record

Дата публикации: 08-09-2026 22:24:06

The 550 Maranello – delivered new to the baller in ‘97 – went for US$2.7 million, more than double the pre-sale estimate

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Michael Jordan's long-hidden Ferrari obliterates auction record

The 550 Maranello – delivered new to the baller in ‘97 – went for US$2.7 million, more than double the pre-sale estimate

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1997 Ferrari 550 Maranello bought new by Michael Jordan, auctioned off by Joopiter in September 20261997 Ferrari 550 Maranello bought new by Michael Jordan, auctioned off by Joopiter in September 2026 Photo by Joopiter
  • A new collector auction site is hawking a Ferrari bought new by Michael Jordan
  • The car, kept from the public eye for almost 25 years, is a baller-spec 550 Maranello
  • The Fezza rocks a 5.5L V12 making 485 hp, hooked up to a gated six-speed 

An online auction house seeking to specialize in notable collector items, not just cars, is advertising a Ferrari 550 Maranello that was bought new by one of the NBA’s biggest superstars — and it could fetch well over six figures.

UPDATE October 1: Never mind six figures, the Jordan Maranello ended up selling for a whopping US$2.7 million (about CDN$3.84 million) when it crossed the virtual auction block at the end of September. As explained below, that’s more than double the US$1,300,000 high estimate that Joopiter had predicted it might go for; and, per the auction house, apparently four times the prior record price for a 550 Maranello. Really shows you what sort of a premium professional-athlete provenance can proffer.

The auction drew some 43 bids over two weeks. “It was Joopiter’s first auction run in partnership with [established vintage-supercar dealer] Curated,” explains Motor1, and also its first collector-car auction; we’re sure now it’s had that sort of a taste, it’ll be back for more. The rest of our original article from before the sale continues unchanged below. —Ed.

Joopiter, described as a “global digital-first auction house”, says this Fezza was delivered to Michael Jordan in May 1997 before being driven by the man himself during the championship days of the late ‘90s, an era in which the Chicago Bulls ruled just about everything, from the basketball courts to the merchandise tables. A month after delivery, he is said to have driven this car out of the United Center parking garage after securing his fifth NBA title, cigar in hand. We assume the Larry O’Brien Trophy was belted in the passenger seat and not flung unceremoniously in the trunk.

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  1. 1997 Ferrari 550 Maranello bought new by Michael Jordan, auctioned off by Joopiter in September 2026
    1997 Ferrari 550 Maranello bought new by Michael Jordan, auctioned off by Joopiter in September 2026Photo by Joopiter
  2. 1997 Ferrari 550 Maranello bought new by Michael Jordan, auctioned off by Joopiter in September 2026
    1997 Ferrari 550 Maranello bought new by Michael Jordan, auctioned off by Joopiter in September 2026Photo by Joopiter
  3. 1997 Ferrari 550 Maranello bought new by Michael Jordan, auctioned off by Joopiter in September 2026
    1997 Ferrari 550 Maranello bought new by Michael Jordan, auctioned off by Joopiter in September 2026Photo by Joopiter
  4. 1997 Ferrari 550 Maranello bought new by Michael Jordan, auctioned off by Joopiter in September 2026
    1997 Ferrari 550 Maranello bought new by Michael Jordan, auctioned off by Joopiter in September 2026Photo by Joopiter
  5. 1997 Ferrari 550 Maranello bought new by Michael Jordan, auctioned off by Joopiter in September 2026
    1997 Ferrari 550 Maranello bought new by Michael Jordan, auctioned off by Joopiter in September 2026Photo by Joopiter
  6. 1997 Ferrari 550 Maranello
    1997 Ferrari 550 Maranello bought new by Michael Jordan, auctioned off by Joopiter in September 2026Photo by Joopiter
  7. 1997 Ferrari 550 Maranello
    1997 Ferrari 550 Maranello bought new by Michael Jordan, auctioned off by Joopiter in September 2026Photo by Joopiter
  8. 1997 Ferrari 550 Maranello bought new by Michael Jordan, auctioned off by Joopiter in September 2026
    1997 Ferrari 550 Maranello bought new by Michael Jordan, auctioned off by Joopiter in September 2026Photo by Joopiter
  9. 1997 Ferrari 550 Maranello
    1997 Ferrari 550 Maranello bought new by Michael Jordan, auctioned off by Joopiter in September 2026Photo by Joopiter
  10. 1997 Ferrari 550 Maranello
    1997 Ferrari 550 Maranello bought new by Michael Jordan, auctioned off by Joopiter in September 2026Photo by Joopiter
  11. 1997 Ferrari 550 Maranello
    1997 Ferrari 550 Maranello bought new by Michael Jordan, auctioned off by Joopiter in September 2026Photo by Joopiter
  12. 1997 Ferrari 550 Maranello
    1997 Ferrari 550 Maranello bought new by Michael Jordan, auctioned off by Joopiter in September 2026Photo by Joopiter
  13. 1997 Ferrari 550 Maranello
    1997 Ferrari 550 Maranello bought new by Michael Jordan, auctioned off by Joopiter in September 2026Photo by Joopiter
  14. 1997 Ferrari 550 Maranello
    1997 Ferrari 550 Maranello bought new by Michael Jordan, auctioned off by Joopiter in September 2026Photo by Joopiter
  15. 1997 Ferrari 550 Maranello
    1997 Ferrari 550 Maranello bought new by Michael Jordan, auctioned off by Joopiter in September 2026Photo by Joopiter

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The car itself is a great spec, finished in Rosso Barchetta paint over a tan interior. Speaking of the cabin, MJ specified a custom driver seat for his six-foot-six frame, apparently made possible by Ferrari installing longer seat rails and slimmer-than-stock seat padding. A 5.5L V12 engine making 485 horsepower is under the hood, hooked to a six-speed gated manual. There appears to be just over 18,000 miles (28,000 km) on the Italian odometer.

A quirk of history is said to have kept this car hidden from public view for almost 25 years after MJ sold the car in 2002 though an Illinois dealer. After a decade-long search, it surfaced in California and was brought back to Chicago in 2026 before being listed in this sale. Estimates by the auction house place its value somewhere between US$700,000 and US$1,300,000. Values of similar examples without the MJ provenance are all over the map, though a 13,000-mile example sold earlier this year on Bring A Trailer for US$440,000. Insurer Hagerty puts the average for a mint-condition 550 at about US$300,000.

1997 Ferrari 550 Maranello bought new by Michael Jordan, auctioned off by Joopiter in September 2026 1997 Ferrari 550 Maranello bought new by Michael Jordan, auctioned off by Joopiter in September 2026 Photo by Joopiter

If you’ve never heard of the auction site Joopiter, don’t feel bad. It is a relatively new endeavour, founded by none other than Pharrell Williams of hit-music fame. Rather than just being a place in which to buy items like cars, Williams describes it as a spot where collectors and curators of all stripes can find a big variety of rare items that have an outsized provenance. Services offered include auctions, a marketplace, and a private sales platform.

“The idea behind Joopiter is to embrace the energy that is released when objects change hands,” Williams says, “And to respect the value that’s been created around these objects.” A jersey worn by Jordan during Game 3 of the ‘98 finals is also on the site right now. Future auctions include ones planned for items like watches, manga, and sports collectibles.

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Matthew Guy pictureMatthew Guy
Matthew Guy is a lifelong gearhead who writes automotive content for Canadian and American outlets. He is alternately described as a freelance author, podcast host, road test magnate, and legend in his own mind. As a member of AJAC, he enjoys sharing his excitement about cars and is very pleased to contribute at Driving. EXPERIENCE Matthew’s goal is to put readers in the driver’s seat for a unique and entertaining look at the automotive industry – whether penning vehicle reviews with a creative bent, travelling to manufacturer events for first drives of new models, or speaking with industry stakeholders to gain extra insight for an article During the past decade, he has enjoyed creating unique and creative long-distance adventure drives, sating his (and the reader’s) appetite for driving accomplishments like traversing the spartan wilds of Labrador. Timed challenges in speedy machines also spin his crank. For a spell, he was also behind the microphone for this site’s Truck Guy podcast, interviewing guests ranging from knowledgeable local technicians to world-famous television stars. Find out what it’s like to jump behind the wheel of a pickup truck and successfully tackle gnarly off-road courses. Ride along whilst tackling twisty roads along the Pacific Coast in a droptop convertible. Bundle up as he explores the frigid expanses of Canada from his home on the East Coast to venturing north of the Arctic Circle. EDUCATION Memorial University of Newfoundland, School of Business B.Comm (Hons.) AWARDS

2021 Castrol-Wakefield Automotive Writing Award, runner-up

Runner Up - 2023 AJAC Adventure and Travel Journalism Award presented by Genesis Canada

Winner - 2023 AJAC Road Safety Journalism Award presented by Volvo Canada

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Email: matthewkguy@hotmail.com

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