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How Inflation Is Affecting Holiday Ad Creative | On Scope

Дата публикации: 23-09-2026 04:00:00

Inflation is reshaping how brands approach holiday ad creative, pushing beyond emotional storytelling to address consumer confidence. Maggie Nemoy, VP of insights and research at Basis, explains how sequenced media strategies may help brands meet budget-conscious shoppers where they are.

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Maggie Nemoy of Basis explains how persistent inflation is shaping consumer perceptions of advertising

Inflation is reshaping how brands approach holiday ad creative, pushing beyond emotional storytelling to address consumer confidence. Maggie Nemoy, VP of insights and research at Basis, explains how sequenced media strategies may help brands meet budget-conscious shoppers where they are.

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Классификация: Мнения. Схожих патентов: 0. Схожих новостей: 9. Тональность: 0. Информативность: 8.71. Источник: www.ana.net.