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СпутникиРНSpaceXРоскосмосNASAGap Inc. launches "Fashiontainment," a new entertainment platform, with a multi-year partnership with rising boy band Just Your Type. The collaboration — spanning a docuseries, capsule collection, and national mall tour — could signal a broader shift in how apparel brands build cultural relevance.
By Matthew Schwartz September 23, 2026 4-minute read
Gap Inc. launches "Fashiontainment," a new entertainment platform, with a multi-year partnership with rising boy band Just Your Type. The collaboration — spanning a docuseries, capsule collection, and national mall tour — could signal a broader shift in how apparel brands build cultural relevance.
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