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СпутникиРНSpaceXРоскосмосNASASamsung Electronics America bypassed costly league sponsorships and tapped college football's unmatched fan culture to drive a 188 percent sales lift for its super big TVs. The "TVLIKELEE" campaign, built around ESPN's Lee Corso, may signal a new model for brands seeking sports relevance without official partnerships.
Samsung Electronics America bypassed costly league sponsorships and tapped college football's unmatched fan culture to drive a 188 percent sales lift for its super big TVs. The "TVLIKELEE" campaign, built around ESPN's Lee Corso, may signal a new model for brands seeking sports relevance without official partnerships.
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