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Finding a foundation that looks right on your skin can feel like a beauty mission of its own. There’s the finish to think about, the shade, your undertone and, of course, whether the foundation you’ve chosen actually suits the kind of make-up look you want to create.

So when a foundation comes with 36 shades to choose from, it’s worth taking a closer look.

The e.l.f. Soft Glam Satin Foundation is the September hero product behind the brand’s Project Goldilocks campaign, which is all about escaping the imaginary Unglammy Valley where foundation is always slightly wrong, whether it’s too matte, too shiny, too heavy or simply the wrong shade.

And with 36 shades available, it gives beauty shoppers plenty to consider when looking for their own foundation match.

Foundation isn't a one-shade-fits-all product, and e.l.f. Soft Glam Satin Foundation is no exception. Even if two people have a similar depth of skin tone, their undertones can differ, which can make the same foundation shade look different.

That's why having a wider selection of shades, like the 36 provided by e.l.f. Cosmetics, can be useful when you're trying to find a closer match.

Rather than settling for the shade that looks vaguely similar, having more options means you can spend more time considering which one works best for your complexion. Remember also that e.l.f. Cosmetics will refund you within 30 days of your purchase if you’re not 100% happy so you can choose your shade with peace of mind.

Shade isn't the only decision to make when choosing a new foundation.

Soft Glam Satin Foundation has a satin finish, making it an option for shoppers who don't necessarily want to go to either extreme.

This would work well for you if you've previously found matte foundations too flat or dewy formulas too shiny for your taste.

Shopping for foundation online can make shade matching feel particularly daunting because you can't simply test the product on your skin.

Start by identifying your approximate skin tone and undertone, then use the shade information and tools available on the e.l.f. Cosmetics website. If you already own a foundation that matches you well, its shade can also provide a useful starting point for comparison.

It's also worth remembering that lighting can affect how colours appear on screen, so don't rely solely on how a small digital swatch looks.

The 36 shades available in Soft Glam Satin Foundation give you plenty of options to compare rather than immediately settling for the closest-looking shade.

Foundation is often one of the first products people reach for when creating an everyday make-up look, so choosing one that matches both your complexion and your preferred finish is important.

For shoppers looking for an affordable foundation with a satin finish and 36 shades to explore, e.l.f. Soft Glam Satin Foundation could be one to add to the shortlist.

After all, finding the right foundation isn't necessarily about choosing the most complicated formula or following the latest make-up trend. Sometimes it's simply about finding the shade and finish that feel right for you.