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This Dairy Brand Built a Campaign Around Grilled Cheese

Дата публикации: 18-09-2026 04:00:00

Tillamook turned a polarizing food debate into a sold-out product launch by partnering with KEWPIE to create Butternaise, a butter-and-mayonnaise hybrid spread. The earned-first campaign may signal a new model for brands seeking cultural relevance without heavy paid media investment.

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